Everybody knows that somebody would rather watch a video than read a big long blog post. I should have ingested this as a video, too, maybe 1 day. However, 59% of executives say they would rather watch a video than read text. That’s a lot of people. Therefore, Youtube video Search Engine Optimization (SEO).Thank you for reading this post, don’t forget to subscribe!
Search Engine Optimization (SEO) can have many benefits: Increased watch time, broader brand awareness, and more sales and leads.
Search engines(SE) like YouTube & Google use the same website & video ranking algorithms fundamentals. However, the focus is on providing the user with the very best experience possible. Therefore, YouTube video search results have now been combined with Google search results to simplify people’s search.
Youtube SEO 8 Tips And Trick High Rank in Search Engine
You can combine your Search Engine Optimization (SEO) and video strategy to promote your business on YouTube pretty straightforward way. Doing this will improve your video watch time, get your customers’ attention, and help you further down the line with YouTube remarketing.
There are eight steps to improve your YouTube Serch Engine Optimization (SEO) to drive more traffic & video views.
(1)Pick your keywords wisely.
Search Engine Results Page (SERPs) are getting more competitive every month. New products, new services, new competitors, all things everyone is fighting for the top ranking. So, discovering ways to change yourself & your offering is important unless you can compete with really aggressive terms and conditions. Your keyword analysis and pick keywords that can get you volume but are less competitive.
You can use the same keyword research tools you’d use for Pay Per Click(PPC) or Search Engine Optimization(SEO), like.
- WordStream’s Free Keyword Tool
- Google Keyword Planner.
- Moz or Semrush.
- Google search and suggest, people also ask for related searches, & more.
(2)Use keywords in your video title.
Understanding the search engine intention of your viewers is the first step. We know that the most popular types of search intent comprehend navigational, commercial, informational, and transactional. So, matching your video with your customer’s goal will be important for getting your video visible in search results.
Secondly, make sure you understand WHY you want to create a YouTube video and the primary audience. For instance, if you’re going to showcase a product review, use the product name in the video title and description. It sounds really simple, but so many YouTube channels miss this step, and their videos show up low on Google and YouTube search results.
Below is an example of how competitive the term ‘dell computer review’ is. Nevertheless, this term is something that someone may be searching for when considering a product. These videos are pulling through from YouTube, but also other websites and blogs around the web.
3) Include the keyword in your video file super
simple, but YouTube may use this as one of the ranking factors for showing your video in search results. So if the file name you are uploading has the target keyword in it, your video will have a much better chance of being ranked—and a much better chance of gaining more search volume.
When uploading the newest youtube video, you can see the file title. YouTube uses this to ensure the tape is relevant, ensuring your file name is updated before uploading it!
(4) Optimize your YouTube video description
One of the most important ranking factors for YouTube SEO is ensuring you have a solid, optimized video description. Whenever you change or update any YouTube video element, including video descriptions, subtitles, and closed captions, and video thumbnails. YouTube will reevaluate the video. YouTube can be good or bad, so you must get it right the first time!
YouTube recommends that you put your most important keywords in the first couple of sentences of your description – and that your report should be no longer than 2 hundred words. Make your description useful.
Below, you can view the keyword I have typed into Google in bold in the descriptions of the videos showing up. YouTube’s way of showing the videos are related to the video’s point-to-point explanations descriptions.
YouTube has some great resources on the YouTube Creator Studio, which is a resource that is always updated with current information. In addition, it has a handy list that guides you through the steps to a successful video description:
Include an overview of your video using natural language, not just a stream of keywords.
The most important keywords increase at the beginning of your most desirable description.
Pick the main one-two words that represent your video & feature them prominently in your best description and attractive title.
Use the keyword tools such as Google Trends and algorithm the Google Ads, Keyword Planner to identify popular keywords & synonyms. Including these phrases and terms can help you to maximize traffic from search.
Exclude unnecessary words in your website description because it creates a poor user viewing experience and may break and violate Google’s policies.
(5) Use video hashtags to drive
YouTube search results across social media; hashtags (#) are now used to help users find content that answers their questions across various platforms. In addition, you can use related hashtags (#) in video descriptions to help viewers find your video when searching for a specific hashtag.
Youtube video tags specifically help drive search as they make key trends more visible. Like this, once you add a hashtag to the youtube video description, it will be shown above its title & then hyperlinked text.
It’s also very important to remember where you include youtube video hashtags here. If you add a hashtag in the video title, hashtags from descriptions won’t get displayed about the video title.
(6) Please select a video category.
Users are searching for a particular video with advanced options; they can choose the search to show videos from selected classes. When uploading your video, you must contextualize your video with categories to have a better chance of getting found by a user.
YouTube has a category option to pick, so you should find a category that revises your YouTube videos. You can choose the category choices when uploading your youtube video.
(7) Customize your thumbnail image
Thumbnails can help or hinder your YouTube videos. They are the first thing that grabs people’s attention when they look at YouTube search results. A strong thumbnail can lead to a higher watch time, which can greatly influence YouTube ranking. Create something that takes people’s attention, notice and stands out from the big crowd so that your video gets seen. These thumbnails are just received from the video itself and are not relevant to the user’s attention.
(8) Add subtitles & closed captions
Using YouTube subtitles & closed captions is the final tip and trick for success on the YouTube search engine. While YouTube video subtitles and captions are written to communicate video dialogue for viewers who can not understand the YouTube video language, closed captions are for viewers who can not hear the video’s audio.